
Experience, independence and an eye for detail.
Our experience over several years of policy work and strategic thinking is valuable for knowing what types of approach will be effective in practice and politically achievable. This experience was in the Scotch whisky industry – inspiring the name, Double Scotch – but the general skills are equally transferable to other sectors and areas.
An independently-minded outsider, less immersed than you in a particular problem or subject, may yet bring fresh, creative insights and the ability to distil the essence of what you have to say.
As well as strong analytical skills, this needs an eye for detail. Success occasionally depends on spotting and correcting what may seem like minor flaws or omissions in what you are trying to communicate, and on anticipating all the little points which need to be consistent and clear to the intended recipient.
Jargon gets in the way of good, honest communication and clear understanding. We disentangle the underlying messages from jargon.
Double Scotch is the antidote to Double Dutch.
A particular challenge is summarising and explaining technical material to non-technical audiences – for example senior executives, civil servants or politicians.
Detail must still be right but now more important is knowing what will, and will not, help them to grasp and understand your main points quickly.
We have worked with many multi-disciplinary groups and helped them to get their message beyond their own technical community.